The Future Is Slow: The Concept
In response to the ever-increasing rush of modern life, ARKK has decided to slow down, take a beat, and reconsider ‘the why’ behind everything we do. For our Spring Summer 2018 Collection, we have carefully reimagined every design detail, every subtle colorway, every aspect of our sneaker construction. As we move forward, we refuse to be rushed. We refuse to settle. We refuse to lose sight of who we are. We’re going back to the basics so that we can own the future - on our own terms. This is ‘Slow Future.’
The Future Is Now: The Sneakers
With 37 innovative new styles dropping during the months of January and February, 2018, ARKK continues to push the concept of clean, simple sneakers forward. With fresh updates to the subtle Nordic-inspired colorways of all our lines, we are dropping a collection of new kicks whose details redefine what a minimalist sneaker can be.
Below is a sneak peek from each of the new collection’s four, highly-anticipated drops, the first of which releases on January 11. Don’t miss the two SS18 sneak peek videos at the bottom of the post.
Drop 1: Worldwide, January 11, 2018 (1 pm CEST)
Drop 2: Worldwide, January 18, 2018 (1 pm CEST)
Drop 3: Worldwide, January 31, 2018 (1 pm CEST)
The third drop of Spring Summer 2018 is the collection’s largest and most ambitious. Drop 3 includes five new iterations of the Eaglezero silouhette, four new colorways for the lightweight Spyqon FG H-X1, and introduces ARKK’s first capsule collection: the Nordic Camo Pack. Pictured below are the Spyqon FG H-X1 Desert-Black and the Camo Pack Raven Mesh S-E15.
Pictured: (Top) Spyqon FG H-X1 Desert-Black. (Bottom) Raven Mesh S-E15 Camo.
Drop 4: Worldwide, February 8, 2018 (1 pm CEST)
Our final drop of SS18 marks the release of four new colorways in the Eaglezero CM S-E15 as well as a hot new Spyqon FG 2.0 H-X1 in Black-Neon Coral - a highlight from our Superior Line. Both pictured below.
Pictured: (Top) Spyqon FG 2.0 H-X1. (Bottom) Eaglezero CM S-E15 in Soft Army.
VIDEO SNEAK PEEK