Sneak Peek ARKK's Pre Fall '18 Sneaker Collection: 'First Lights'

For our Pre Fall ‘18 collection, ARKK Copenhagen is both embracing ‘the now,’ while simultaneously leaning into a bright future ahead. The collection's theme of ‘First Lights’ is all about moments of inspiration, clarity, and transition. These first lights connect two worlds. They are fleeting, but always pointing to imminent change. They remind us to lean into whatever comes next, to seize each moment. First lights call out to us and dare us to move boldly into the unwritten future. The First Lights collection arrives in three simultaneous drops worldwide, on April 11, May 1, and May 24.
Introducing Our Pre Fall '18 Sneaker Collection
For our Pre Fall ‘18 collection, entitled ‘First Lights,’ ARKK Copenhagen is both embracing ‘the now,’ while simultaneously leaning into a bright future ahead. The concept of ‘First Lights’ is all about moments of inspiration, clarity, and transition. As a relatively new fashion start up, we are hard at work to enter new markets, expand our product line and grow social media presence, but we are also acutely focused on remaining true to our Scandinavian design DNA, while, at the same time, following our instincts and inspiration toward, “the unwritten future.”
What is ‘First Lights?’
From the collection brief: “Each day has a rhythm: the rise and fall from night to day and back again. It is ‘first lights’ that announce these transitions to us: the red sliver of dawn, new morning sun through a window, the bloom of street lights at twilight, the first stars that pierce the night. These first lights connect two worlds. They are fleeting, but always pointing to imminent change. They remind us to lean into whatever comes next, to seize each moment. First lights call out to us and dare us to move boldly into the unwritten future.”
The First Lights collection arrives in three simultaneous drops worldwide, on April 11, May 1, and May 24.